We have changed out name from SpoonTalk to SpiceMailer. We feel that the name SpiceMailer resonates better with the type of product we are building. hence the change in name
In this post I will talk about setting up conversion tracking with Google Analytics. I will share my experience on how I had setup Goals for Webriti. For those of you dont know, I am on of the Founders . We develop and sell Premium WordPress Themes on Webriti In my mind , Conversion tracking is important for two reasons.Continue Reading
What are Thank you Pages?
When a user subscribers to a newsletter, he / she is then directed to a “Thank you for Subscribing Page”. Most of the times these are plain vanilla Thank you pages, however with a few simple tweaks , these pages can boost the conversion rates for your website.
Why are they Important?
Optimizing a Thank you page is a huge opportunity. A visitor who has taken one action is likely to take second action. A visitor who has subscribed to your newsletter has already engaged with your brand. Utilizing the Thank you pages can further build your brand in eye of the visitor. The ROI can be significant when compared to the amount of effort required to add a unique Thank you Page.
In this post I will discuss if it is a good practice to buy Facebook Fans. A quick search on the internet will show that almost everybody believes that buying Facebook fans are a bad idea. A lot of them say that buying Facebook likes is “outright cheating”.
Now whether buying FB fans are cheating or not is a subjective issue. The fact is if a service delivers ROI for a business then using it makes sense. So lets keep the ethics part aside and objectively analyze if buying Facebook likes is a good idea. Here is my opinion:
To put it bluntly, The practice of buying facebook fans is totally useless, worthless and provide no value to you as a business owner.
OK.. So a slew of latest research studies have shown that social interactions does result into sales. In this post I would highlight 5 real world case studies which show how building an effective social media presence result in increased revenues and improved branding.
1) HubSpot :
Hubspot is a technology company which sells inbound marketing software. They launched a campaign on Facebook with an aim of engaging their prospective customers. The results were staggering to say the least. The company witnessed 71% increase in sales from Facebook and 39% increase in traffic coming from Facebook .
Lately there have been a lot of discussions comparing Email Marketing and Social Media Marketing. Some people say that Social Media Marketing is the future and Email is dead while the facts suggest otherwise. The fact is that Email still beats the light out of SMM.
No doubt email is boring and old and unsexy but it still is mighty effective. Here are links to a few case studies which show how effective Email is for generating a positive ROI.
- Email beats Facebook and Twitter combined as the top medium for sharing online coupons and discount offers. Link to the source
- Ecommerce companies have quadrupled customer acquisition via Email over last 4 years. So much of the “Email is Dying” Propaganda. Link to the study
Social Media Marketing does not compete with Email marketing, infact it complements email marketing. The goal of most of the social media campaigns is to build an Email list. I know it sounds ironic but it is true.
The consultants have created the hype around social media killing email, but savvy business owners know that nothing can be farther from reality.
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