SpoonTalk is now SpiceMailer

We have changed out name from SpoonTalk to SpiceMailer. We feel that the name SpiceMailer resonates better with the type of product we are building. hence the change in name

How to Setup Goals in Google Analytics

In this post I will talk about setting up conversion tracking with Google Analytics.  I will share my experience on how  I had setup Goals for Webriti.  For those of you dont know,  I am on of the Founders . We develop and sell Premium WordPress Themes on Webriti In my mind , Conversion tracking is important for two reasons.Continue Reading

5 simple ways to make most of Thank you Pages

What are Thank you Pages?

When a user subscribers to a newsletter, he / she is then directed to a “Thank you for Subscribing Page”.  Most of the times these are plain vanilla Thank you pages, however with a few simple tweaks , these pages can boost the conversion rates for your website.

Why are they Important?

Optimizing a Thank you page is a huge opportunity. A visitor who has taken one action is likely to take second action.   A visitor who has subscribed to your newsletter has already engaged with your brand.  Utilizing the Thank you pages can further build your brand in eye of the visitor.   The ROI can be significant when compared to the amount of effort required to add a unique Thank you Page.

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Why you should never buy facebook Fans

In this post I will discuss if it is a good practice to buy Facebook Fans. A quick search on the internet will show that almost everybody believes that buying Facebook fans are a bad idea. A lot of them say that buying Facebook likes is “outright cheating”.

Now whether buying FB fans are cheating or not is a subjective issue. The fact is if a service delivers ROI for a business then using it makes sense. So lets keep the ethics part aside and objectively analyze if buying Facebook likes is a good idea. Here is my opinion:

To put it bluntly, The practice of buying facebook fans is totally useless, worthless and provide no value to you as a business owner.

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5 Real Life Case studies which show how Social Media can drive sales

OK.. So a slew of latest research studies have shown that social interactions does result into sales.  In this post I would highlight 5 real world case studies which show how building an effective social media presence result in increased revenues and improved branding.

1) HubSpot :

Link to the study

Hubspot is a technology company which sells inbound marketing software. They launched a campaign on Facebook with an aim of engaging their prospective customers. The results were  staggering to say the least. The company witnessed 71% increase in sales from Facebook and 39% increase in traffic coming from Facebook .

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Yes Sir, Social Media does result in sales!!

A lot of us know that Social Media interactions does result into actual sales.

Unlike search, social sharing is not the perfect signal for intent. However, it does not mean that social media does not influence purchase decision. In Fact Social media does help in building intent or nudging visitors towards a purchase.

The correlation between social sharing and a purchase might not be as direct as between a search query and a transaction but it definitely is there.

A recent study from Vision Critical tries to quantify the impact of social sharing on purchase.

Here are some Key Takeaways from the Study:

1) 4 out of 10 social media users have purchased an item online or in store after sharing or favoriting it on Twitter , Facebook or Pinterest.

In other words it doesn’t matter if you are a Fortune 500 company or a one man shop, in todays world presence on Social Media is a must.  However Social presence is not going to be enough, you will need to come up with ways to engage with your fan base.

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Some interesting Facts comparing Email Marketing and Social Media Marketing

Lately there have been a lot of discussions comparing Email Marketing and Social Media Marketing.  Some people say that Social Media Marketing is the future and Email is dead while the facts suggest otherwise. The fact is that  Email still beats the light out of SMM.

No doubt email is boring and old and unsexy but it still is mighty effective.  Here are links to a few case studies which show how effective Email is for generating a positive ROI.

  • Email beats Facebook and Twitter combined as the top medium for sharing online coupons and discount offers.  Link to the source
  • Ecommerce companies have quadrupled customer acquisition via Email over last 4 years.  So much of the “Email is Dying” Propaganda. Link to the study 

Social Media Marketing does not compete with Email marketing, infact it complements email marketing. The goal of most of the social media campaigns is to build an Email list.  I know it sounds ironic but it is true.

The consultants have created the hype around social media killing email, but savvy business owners know that nothing can be farther from reality.

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