SpoonTalk is now SpiceMailer

We have changed out name from SpoonTalk to SpiceMailer. We feel that the name SpiceMailer resonates better with the type of product we are building. hence the change in name

How to Setup Goals in Google Analytics

In this post I will talk about setting up conversion tracking with Google Analytics.  I will share my experience on how  I had setup Goals for Webriti.  For those of you dont know,  I am on of the Founders . We develop and sell Premium WordPress Themes on Webriti In my mind , Conversion tracking is important for two reasons.Continue Reading

5 tips to improve opt-in subscriptions to your email marketing list

We know building a permission-based list is more profitable than the ones you obtain by scraping or buying from agencies, but on the downside, it’s a time consuming activity. Depending on the content and traffic of your website, or the resources you use, making a healthy list might take months to build-up. Though there’s nothing bad about it, as the Rome wasn’t built in a day, but that doesn’t mean nothing can be done to boost up the subscriptions.

There’s no magical formula that will burst up your list with subscribers, but there are various ideas implementing which you can swiftly increase the subscription. Let’s have a quick look on few of the most effective ideas.

Tips to improve opt-in subscriptions on your website.

Placement of sign-up forms

This might sound silly, but a proper placement of the sign-up form matters a lot. It’s just like placing the ad units wisely to improve the click-through-rate (CTR). If your website contains long and interesting articles, placing a form just where the post ends might entice the readers to subscribe for the upcoming posts. For ecommerce websites, top of the sidebar or a subscription form on the check-out page does the trick. You can also attempt hit-and-trial to identify the best placement for your website.Continue Reading

Spamming vs opt-in email marketing – three reasons to say no to buying lists

The money is in the list.

If you have ever given the digital marketing thing a thought, you must have come across this phrase. Be it any form of marketing, unless you have an audience to market to, your campaign is like shouting in an empty auditorium. Wider the audience target, better it works. But the bigger question is, how do you get the audience?

Most of the entrepreneurs I meet during my assignments have more or less a similar marketing strategy in mind. They are open to strategize social marketing, content creation etc., but for email marketing, instructions are very clear i.e. buy a list and start sending newsletters. Sometimes, it’s really hard to make them understand that this is spamming, not marketing.

Fortunately, social marketing is already optimized for permission-based marketing. Audience would subscribe to your channel only if they want to hear from you. On the contrary, when it comes to email marketing, you can send your newsletter to not just hundreds or thousands, but millions of users with a click of a button. You can abuse this feature the way you wish, but does that work? What if you stop spamming, and start seeking permission to send newsletters? Which of the two is better? These are some questions we would be addressing in this post.Continue Reading

5 simple ways to make most of Thank you Pages

What are Thank you Pages?

When a user subscribers to a newsletter, he / she is then directed to a “Thank you for Subscribing Page”.  Most of the times these are plain vanilla Thank you pages, however with a few simple tweaks , these pages can boost the conversion rates for your website.

Why are they Important?

Optimizing a Thank you page is a huge opportunity. A visitor who has taken one action is likely to take second action.   A visitor who has subscribed to your newsletter has already engaged with your brand.  Utilizing the Thank you pages can further build your brand in eye of the visitor.   The ROI can be significant when compared to the amount of effort required to add a unique Thank you Page.

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Why you should never buy facebook Fans

In this post I will discuss if it is a good practice to buy Facebook Fans. A quick search on the internet will show that almost everybody believes that buying Facebook fans are a bad idea. A lot of them say that buying Facebook likes is “outright cheating”.

Now whether buying FB fans are cheating or not is a subjective issue. The fact is if a service delivers ROI for a business then using it makes sense. So lets keep the ethics part aside and objectively analyze if buying Facebook likes is a good idea. Here is my opinion:

To put it bluntly, The practice of buying facebook fans is totally useless, worthless and provide no value to you as a business owner.

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5 Real Life Case studies which show how Social Media can drive sales

OK.. So a slew of latest research studies have shown that social interactions does result into sales.  In this post I would highlight 5 real world case studies which show how building an effective social media presence result in increased revenues and improved branding.

1) HubSpot :

Link to the study

Hubspot is a technology company which sells inbound marketing software. They launched a campaign on Facebook with an aim of engaging their prospective customers. The results were  staggering to say the least. The company witnessed 71% increase in sales from Facebook and 39% increase in traffic coming from Facebook .

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Yes Sir, Social Media does result in sales!!

A lot of us know that Social Media interactions does result into actual sales.

Unlike search, social sharing is not the perfect signal for intent. However, it does not mean that social media does not influence purchase decision. In Fact Social media does help in building intent or nudging visitors towards a purchase.

The correlation between social sharing and a purchase might not be as direct as between a search query and a transaction but it definitely is there.

A recent study from Vision Critical tries to quantify the impact of social sharing on purchase.

Here are some Key Takeaways from the Study:

1) 4 out of 10 social media users have purchased an item online or in store after sharing or favoriting it on Twitter , Facebook or Pinterest.

In other words it doesn’t matter if you are a Fortune 500 company or a one man shop, in todays world presence on Social Media is a must.  However Social presence is not going to be enough, you will need to come up with ways to engage with your fan base.

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Some interesting Facts comparing Email Marketing and Social Media Marketing

Lately there have been a lot of discussions comparing Email Marketing and Social Media Marketing.  Some people say that Social Media Marketing is the future and Email is dead while the facts suggest otherwise. The fact is that  Email still beats the light out of SMM.

No doubt email is boring and old and unsexy but it still is mighty effective.  Here are links to a few case studies which show how effective Email is for generating a positive ROI.

  • Email beats Facebook and Twitter combined as the top medium for sharing online coupons and discount offers.  Link to the source
  • Ecommerce companies have quadrupled customer acquisition via Email over last 4 years.  So much of the “Email is Dying” Propaganda. Link to the study 

Social Media Marketing does not compete with Email marketing, infact it complements email marketing. The goal of most of the social media campaigns is to build an Email list.  I know it sounds ironic but it is true.

The consultants have created the hype around social media killing email, but savvy business owners know that nothing can be farther from reality.

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