In this post I will talk about setting up conversion tracking with Google Analytics. I will share my experience on how I had setup Goals for Webriti. For those of you dont know, I am on of the Founders . We develop and sell Premium WordPress Themes on Webriti In my mind , Conversion tracking is important for two reasons.
It helps uncover most Profitable Traffic Sources.
Getting the visitors is job Half done. One has to make sure that the traffic actually converts. A Conversion can be anything. It can be a Sale, A Newsletter Signup or it could simply be a visit to a particular page.
It helps in uncovering the shortcomings in your websites.
Conversion tracking can also help in discovering the pages where visitors abandon the website. With Funnel tracking one can easily track if the Copy and User Experience of a particular page is effective in converting visitors. I will share my experience on how I had setup Goals for Webriti.
For those of you dont know, I am on of the Founders of Webriti. We develop and sell Premium WordPress Themes on Webriti.
The first step in effective conversion tracking is to define the metric you want to track. For Webriti, I want to track how many user click on the Buy Theme button and proceed to the purchase page. It is pretty straight forward and we will use “Destination Path” type of Goal to track this. I want to know, how many people click on the Buy button. Since this is the first time I am enabling Conversion Tracking on Webriti, I wanted to Keep things simple.
How to create Goals in Google Analytics?
Creating Goals is pretty straight Forward. Here is a step by step details: Step 1 Open up Google Analytics and click on the Goals link under the Conversions tab
Step 2 Click on the Create Goal button and start with creating your first Goal
Step 3 On the Goal Creation screen, fill in the Goal Name and Goal Type. For this example I will choose the Goal type as “Destination”.
The destination path is the page where users lands after completing the goal. So if you want to track email conversions the destination might be a Thanks for subscribing page. If you want to track ecommerce conversion then the destination might be a Checkout page. I am setting up conversion tracking for my Theme shop webriti. For us the destination page is the Signup page. Basically we want to track how many users actually click the Buy Now button and end up of the signup page. Step 4 We will now add the destination path. For me, the destination path is the Product Signup Page. I will also add a funnel step to our Goal.
Funnels are the pathways which a user takes to complete the goal. In our case we want to track the number of users who clicked on the Buy button from the Theme details page. So I created a Funnel step with the URL: http://webriti.com/spasalon/. One thing to note is that now GA will only report the Goals completion for the particular pathway. In other words if a visitor directly lands on the product signup page, Google will not report it as a completed Goal. That’s it. I can now start tracking the conversion for Webriti. Wasn’t that easy? We have multiple products. So If I want to track conversion for each and every product , I just need create as many goals as the products we have. Once the tracking is live, we can see the stats. The benefits are enormous I can now see if our Page design is persuading our visitors to buy the product. Not a bad result for 15 minutes of work!!