Momo was the top relationship app on campus whenever I was in university many years ago. Even though it connected strangers, their restricted connection and short-term relationships made it a reputation if you are a “booty call app.” The more current Tantan appears to provide a much better consumer experience.
We chose to downloaded and try Tantan week that is last discover why it came to take over the Chinese dating application market in the last few years.
As being an app that is social made for young adults, Tantan is comparable to Tinder with regards to its business structure and graphical user interface. Users can join and swipe through an accumulation gorgeous faces whenever and anywhere they desire. They are able to additionally develop their particular image that is idealized self-aggrandizing tags such as “idealist” and “lover of beauty”. Tagging yourself provides users control of how exactly to place Tantan’s product that is primary on their own.
At first, Tantan’s “appearance-oriented” model appears instead trivial. Nevertheless, within the fast-paced era that is modern its time-saving approach offers singles – especially in first-tier urban centers like Beijing – a quick option to create their very first impression without going to time-consuming social gatherings searching for a date.
Tantan’s CEO Wang Yu stated the business has two objectives for user management: to find and clean out fake profiles, spammy users and advertising records – which removed some 70 million dubious accounts – and also to keep consitently the male to female user ratio at about 6:4.
Relating to responses on Zhihu, A chinese question-and-answer internet site just like Quora, Tantan’s users mainly fall under three escort in Elgin teams.
Some put it to use away from interest. Numerous users create a free account simply to browse Tantan’s faces but reach out and never attempt an offline date. (more…)