Lovoo, the number 1 relationship software across Germany, Austria and Switzerland, is expanding greatly since its purchase by The Meet Group in 2017. Even though Meet Group is situated from the United States, Lovoo’s core markets have a home in European countries, with users getting together with the software in 10 languages that are different. The Meet Group features a month-to-month active user (MUA) count of 15m, with Lovoo being the contributor that is greatest to that metric.
The dating app wanted to not only increase new user subscriptions, but also retain those new users, especially in Spain and Italy although Lovoo is most popular in German-speaking countries. A mobile engagement platform, to conduct more A/B testing for marketing techniques including push notifications, in-app notifications, and email campaigns to do this, Lovoo turned to Leanplum.
Lovoo differentiates from popular US dating apps in a couple of methods because it doesn’t simply consist of a вЂMatch’ feature. Lovoo users can easily see other users which are nearby, they could content people they will haven’t matched with making use of вЂIcebreaker’, and additionally they can live flow. (more…)