Marketing problems
That data that are same may be used by online dating services that carry marketing to provide ads or provides for complementary advertiser-supported solutions which can be extremely geared to people. “Finally, we are taking a look at hypertargeting people to supply advertisements by doing this,” claims a representative for eHarmony.
Ross Williams, CEO at White Label Dating , which gives company and web web hosting services to online dating sites, states the chance of providing highly targeted marketing according to step-by-step demographic, behavioral and mental information — and also extremely profile that is detailed for instance the color of the hair and that you are balding — is of interest.
“we understand that information. If We have a locks item for men, I do not think you can find any places online aside from internet dating where you are able to have that demographic data,” he claims. That style of information, Williams claims, gives online dating services a unique opportunity that is competitive if they are ready to exploit it. (more…)